Analysis the Internalization of Core Values at UNIDA Gontor Business Unit

This research aims to obtain the results of an analysis how internalize basic values in business unit University Darussalam Gontor human resource development. was conducted using field research. The by Business Unit Gontor, located on Siman Highway, Subdistrict, Ponorogo Regency, East Java Province. Informants this study include 1 President Director, 2 Company Managers, Staff who are also Students, and Permanent Employee Gontor. In study, type observation used passive participation means that researchers not involved activities Researchers conduct interviews with a free but controlled system, where interview does freely what will do interviewer still leads talks. showed implementation internalization including Sincerity, Simplicity, Independence, Ukhuwah Islamiyah or Togetherness, Freedom development resources has been accordance theory stages, strategy, training methods function improve moral resources. Further quantitative is needed, such as analyzing influential variables enhance performance Universitas